OPJU Business Review (OPJU-BR)

The journal is a quality international journal in the field of Management by publishing papers of high quality through critical reviews. The journal features a mix of experimental, numerical, and theoretical articles dealing with all aspects of the field, including, but not limited to:

General Management

International Business Administration
Business Administration
Personnel Management
New Firms and Startups
Corporate Culture
IT Management
Production Management
Small Business Management
Business Information Management
Business Information Systems (BIS)
Corporate Governance and Stakeholder Engagement
Entrepreneurship

Marketing

Marketing Theory
Marketing Research Methodology
Marketing Measurement
Marketing Management (incl. Strategy and Customer Relations)
Marketing Communications
Pricing (incl. Consumer Value Estimation)
Advertising effectiveness, Sales Promotion

HR & OB

Human Resources Management
Industrial Relations
Innovation and Technology Management
Organisation and Management Theory
Organisational Planning and Management
Quality Management
Organisational Behaviour

Economics and Commerce

Role of Economics
Role of Economists
Market for Economists
Microeconomics (Incl. Production and Organizations)
Macroeconomics
Financial Economics
Econometrics
Quantitative and Mathematical Studies
History of Economics
Econometric Modeling
Exchange and Production Economies
Welfare Economics
Policy Objectives
Policy Designs
Policy Coordination
Fiscal Policy
Incomes Policy and Price Policy
International Economics
Demand and Supply of Labor
Business Economics
Economic Systems
Agricultural and Natural Resource Economics
Environmental and Ecological Economics
Rural Economies
Cultural Economics
Economic Sociology
Economic Anthropology

Finance & Accounts

Financial Markets
Public Finance
International Finance
Finance Forecasting and Simulation
Financial Crises
Financial Institutions and Services
Corporate Finance and Governance
Educational Finance
Banking, Finance and Investment
Finance Services
Accounting
Government Policy and Regulation
Management Accounting
Sustainability Accounting and Reporting
Taxation Accounting
International Accounting
Auditing and Accountability
Accounting Theory and Standards
Financial Accounting

Operations and Supply Chain Management

Transportation issues
In-plant logistics
Route optimisation
Distribution design models
Retail supply chains
E-commerce supply chain
Big Data in supply chain
Internet of Things and Artificial Intelligence in supply chain
Innovative forms of distribution channels
Spatial development of retail and logistics capacities
Production and distribution of food products
Efficiency in logistics
International and regional value chains and networks – logistical point of view
ICT in supply chain management
Business logistics as a function of international exchange improvement
Financial flows in value chains
Sustainability in logistics
Green supply chain management
Inventory management issues
Challenges of demand management
Contemporary warehousing trends
Educational challenges in business logistics and supply chain management
Theory of business logistics and supply chain management
Supply chain risk and resilience
Reverse logistics
Outsourcing in logistics
Retailing and wholesale in value chain of food
Problems in relationships between manufacturing and trade companies, and their possible cooperation in logistics and marketing
Global logistics
Forecasting

OP Jindal University (OPJU) was set up to bring high quality education to its students based on a world class curriculum, the latest teaching methodology and committed faculty members

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