Jio's Global Expansion: A Strategic Imperative

Ashutosh Raaj and Saundrya Nair

Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology Bombay, Mumbai, Maharashtra

Abstract

This paper argues that the Indian telecommunication market leader, Reliance Jio needs to scale out globally. Although the company had been successful within the country, the Indian market is now saturated and hambled by intense competition from home players. Possibilities of going abroad allow scope for scale benefits, brand building, and growth. Benchmark it with global leaders Airtel and Vodafone using Porter's Diamond Model and Value Pyramid Analysis, in addition to such consumer segmentation and financial analysis. Strategic partnerships along with strategic investments on higher technologies like 5G and 6G, followed by proactive regulatory compliance, would be built on key findings. The actionable recommendations in this study propose for Jio a global expansion approach around offering market-specific bundling and continuous innovation, which would be a better approach toward attaining sustainable competitive advantage in the dynamic global telecommunications landscape.

Key words: Strategic investments, Consumer segmentation, Strategic partnerships.

Citation:

Raaj, A., and Nair, S. (2025). Jio's Global Expansion: A Strategic Imperative. OPJU Business Review, 4(1), 76-90. https://doi.org/10.63825/opjubr.2025.4.1.06

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