Promotion of Chhattisgarh Tourism Through Social Media

Shraddha Singh and Ashima Masih

Department of Commerce & Management, Dr. C. V. Raman University, Bilaspur (C.G)
singh.vshraddha@gmail.com

Abstract

It is now well accepted that social media plays a big role in maintaining and enhancing the reputation of tourist destinations. Without a doubt, the changing internet environment is crucial for promoting tourism globally. Nevertheless, it is crucial to comprehend how social media works in order to apply this information to sell Chhattisgarh tourism destinations. tourism businesses use social media in tourist places. This paper emphasized on assessing the impact created by social media on selection of tourist destination thus assessing the overall effectiveness of Chhattisgarh tourism promotional campaign. The result indicated that tourists visiting different tourist places like to share their experience of visit and stay over social media platforms. The study emphasises the importance of social media in boosting travel and growth, but it also points out the disadvantages of utilising it to promote a certain place. This study examines social media discourse and how it supports Chhattisgarh's advertising strategy in addition to examining the state's tourism sector.

Key words: Travellers, Tourists, Tourism, Social Media, Promotion, User Generated Content, Destinations

Citation:

Singh, S. and Masih, A. (2025). Promotion of Chhattisgarh Tourism Through Social Media. OPJU Business Review, 4(1), 130-140 https://doi.org/10.63825/opjubr.2025.4.1.11

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