Quick Links


Faculty Profile

Dr. Rahul Sharma

Associate Professor

Department of Management

School of Management

  rahul.sharma@opju.ac.in

Dr. Rahul Sharma is a UGC-NET Qualified Management faculty, working as Associate Professor in the area of Marketing at School of Management, OP Jindal University. He holds a Ph.D. from Dr. C. V. Raman University in the field of Consumer Behaviour and has a rich experience of 13 years in teaching at both UG & PG level. Skilled in teaching Marketing Management, Consumer Behaviour, Service Marketing, Retail Management & Research Methodology. He has presented and published many research papers in many National and International Conferences and journals in the field of Consumer behavior, Marketing and General management. He has also authored a text book of Marketing Management. His research interest is in the field of marketing and consumer behaviour. He has also participated in several workshops, FDPs, Refresher and Orientation programme.

Academic Profile

  •  Ph. D in Marketing from Dr. C. V. Raman University, Bilaspur (C.G) - 2016.
  •  M. Phil in Marketing from Dr. C. V. Raman University, Bilaspur (C.G) - 2012.
  •  MBA in Marketing & Sales from International School of Business & Research, SMU– 2009.

Work Experience

  •  Working as Associate Professor in School of Management at OP Jindal University.
  •  Worked as Associate Professor in Department of Commerce & Management at Dr. C. V. Raman University, Bilaspur from August 2010 to November 2023.

Area of Research

  •  Marketing.
  •  Consumer Behaviour.

Books & Book Chapters

  •  Dr. Rahul Sharma and Devendra Sinha (2022). Impact of Workplace Spirituality on Employee Performance InSuperspecialty Hospitals In Bilaspur City. In Dr. Walunj Mahadeo, Dr. Ranjan Kalita, Dr. A. A. Keste, Dr. Prashant Chavare, Dr.Sharad Karne, Dr. Deka R. M and Santosh P. Mane (2022). Recent Advances in Humanities, Commerce, Management, Engineering, Science & Technology, Vol. 2, JyotikiranPublication,Pune (p. 244-250)
  •  Dr. Rahul Sharma, Dr. Vivek Bajpai, Dr. Niket Shukla and Dr. Priyank Mishra (2022). Business Practices in Post-Covid Scenario. Global Academic Publisher, New Delhi.
  •  Dr. Rahul Sharma (2020). Guerrilla Tactics: A Frugal Innovation in Marketing. in Vijay Prakash Gupta (2020). Digitalisation& Innovations in Business, Empyreal Publishing House, Noida, India.
  •  Dr. Rahul Sharma (2019). Brand Extension: A Study of Consumer Perception & Attitude. Scholars’ Press, OmniScriptum Publishing Group, Mauritius, ISBN 978-613-8-91851-6
  •  Dr. Rahul Sharma (2019). Performance Related Pay & Employees Motivation: A Case Study of Public Sector Banks. Lambert Academic Publishing, Germany, ISBN 978-620-0-45698-4
  •  Dr. Rahul Sharma & Dr. Pankaj Gupta (2019). Marketing Management. 1st edition, APH Publishing House, New Delhi, ISBN 978-93-88316-47-7
  •  Rahul Sharma (2016). Media Influencing Buying Behaviour. Lambert Academic Publishing, Germany, ISBN 978-3-659-83442-4

International / National Journals

INTERNATIONAL JOURNALS

  •  Dr. Ratnesh Kumar, Dr. Brajkishore Bharti and Dr. Rahul Sharma (2022). Electronic Buying Behaviour of Women’s in Chhattisgarh. Res Militaris, Vol. 12, No. 2, PP. 8066-8076. (SCOPUS)
  •  Devendra Sinha and Dr. Rahul Sharma (2022). A Review of Workplace Spirituality as a New Management Approach. International Engineering Journal, Vol. 15, Issue 11, PP. 596-601. (UGC CARE GROUP – I)
  •  Dr. Rahul Sharma and Dr. Vivek Bajpai (2021). Guerrilla Tactics and Cell Phone Buying Decisions in Chhattisgarh. NIU International Journal of Human Rights, Vol. 8, No. XX, PP. 53-61. (UGC CARE GROUP – I)
  •  Dr. Rahul Sharma (2021). Guerrilla Weapons & Its Effect on Consumer Behaviour - A Review. Kanpur Philosophers - International Journal of humanities, Law and Social Sciences, Vol. 8, Issue 3, PP. 137-146. (UGC CARE GROUP – I)
  •  Chandni Sharma and Dr. Rahul Sharma (2020). Buying Tactics and Shopping Priority of Consumers During Shopping at Malls: A Case Study of Tier 3 Cities. Journal of Xi’an University of Architecture & Technology, Vol. XII, Issue II, PP. 1019-1027.
  •  Dr. Rahul Sharma and Dr. Pramod Kumar Naik (2019). Guerrilla Weapons: Effect on Cell Phone Purchasing Behaviour of Customers. A Journal of Composition Theory, Vol. XII, Issue VIII, PP. 377-384. (UGC CARE GROUP – I)
  •  Sudesh Agrawal and Dr. Rahul Sharma (2019). Branding & Brand Loyalty as Emerging Trend for Today & Tomorrow – A Review. Journal of Emerging Technologies and Innovative Research, Vol. 6, Issue 6, PP. 469-472
  •  Shatrughn Sinha and Dr. Rahul Sharma (2019). Municipal Solid Waste Management – A Review of Models. International Journal of Research & Analytical Reviews, Vol. 6, Issue 2, PP. 885-888.
  •  Jolly Roy and Dr. Rahul Sharma (2019). Review on Innovative Teaching Practices in Teachers Education – A Basic Need For 21st Century Education. Journal of Emerging Technologies and Innovative Research, Vol. 6, Issue 5, PP. 304-306.
  •  Dr. Rahul Sharma and Pooja Yadav (2019), The Impact of Social Media Marketing on Buying Behaviour of Young Customers in Champa City. Journal of Emerging Technologies and Innovative Research, Vol. 6, Issue 5, PP. 226-230.
  •  Dr. Rahul Sharma and Harleen Kaur Luthra (2019), Consumer Perception and Attitude Towards Brand Extension Strategies in Apparel Section With Reference to Bilaspur City. Journal of Emerging Technologies and Innovative Research, Vol. 6, Issue 4, PP. 600-606.
  •  Shweta Shrivas, Dr. S. Srinivas Rao, and Dr. Rahul Sharma (2019), Assessment of Barriers of Solid Waste Management Developed FromAmbikapur Model of C.G. ZENITH International Journal of Multidisciplinary Research, Vol. 9, Issue 3, March 2019, PP. 81-94.
  •  Gunjan Upadhyay, Dr. Pratima Bais, and Dr. Rahul Sharma (2019), Economic Analysis of Cooperative and Non-Cooperative Dairy farmers in Madhya Pradesh. ZENITH International Journal of Multidisciplinary Research, Vol. 9, Issue 1, January 2019, PP. 97- 113.
  •  Shweta Shrivas, Dr. S. Srinivas Rao, and Dr. Rahul Sharma (2018), Public Satisfaction Towards Solid Waste Management Services in Chhattisgarh: A Comparative Study. International Journal of Research in Advent Technology, Vol. 6, No. 12, December 2018, PP. 3567-3571.
  •  Dr. Rahul Sharma (2018). Does Fast-food Business Requires Relationship Marketing: An Exploratory Study.Universal Review, Vol. VII, Issue X, October 2018, PP. 1149-1154
  •  Dr. Pooja Chaturvedi and Dr. Rahul Sharma (2018). Role of NGO in implementing CSR in Organizations. Universal Review, Vol. VII, Issue V, May 2018, PP. 1619-1623
  •  Dr. Sangeeta Jauhari and Dr. Rahul Sharma (2018). A Study on Leadership Vs. Management. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 4, April 2018, PP. 1713-1719.
  •  Dr. Rahul Sharma and Dr. Pooja Chaturvedi (2018). A Review on Recent Trends in Digital Marketing. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 4, April 2018, PP. 1326-1336.
  •  Dr. Rahul Sharma and Dr. Preeti Shrivastav (2018). A Review Paper on Concepts and Behaviors of Leaders. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 4, April 2018, PP. 1113-1120.
  •  Dr. Rahul Sharma (2018). Impact of Monitory and Non-Monitory Benefits on Employees. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 3, March 2018, PP. 1844-1851.
  •  Dr. Rahul Sharma (2018). A Review of Leadership and Leadership Styles. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 3, March 2018, PP. 1508-1512.
  •  Dr. Rahul Sharma (2018). A Study of Green Marketing and Its Impact on Organization. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 2, February 2018, PP. 1188-1195.
  •  Dr. Rahul Sharma (2018). Go Green Agenda: India Urban Space Planning. Pramana Research Journal, Vol. 8, Issue 1, January 2018, PP. 205-207
  •  Dr. Rahul Sharma and Prachi Sharma (2018). आधुनिक परिदृश्य में युवा छात्रों के मध्य स्मार्टफोन की उपयोगिता – एक अध्ययन (लोरमी क्षेत्र के विशेष सन्दर्भ में). Jai Maa Saraswati Gyanayini: An International Multidisciplinary e-Journal, Vol. 3, Issue 4, April 2018, PP. 209-217.
  •  Dr. Rahul Sharma and Sangeeta Patanwar(2018). स्वच्छभारतअभियान: बिलासपुर शहर के लोगों की अवधारणा और सहयोग व्यवहार पर एक अध्धयन. International Journal of Advanced Educational Research. Vol. 3, Issue 2, March 2018, PP. 553-555
  •  Dr. Rahul Sharma and RupaliSoni(2017). Performance-based pay as a motivational tool for achieving public sector organizational performance. International Journal of Current Research, Vol. 9, Issue 5, May 2017, PP. 50118-50121.
  •  Dr. Rahul Sharma and Ku. Rinki(2017).छत्तीसगढ़राज्यमेंचावलउद्दोगकाआर्थिकमूल्यांकन (सरगुजाएवंसूरजपुरजिलेकेविशेषसन्दर्भमें), Research Ambition: An International Multidisciplinary e-Journal, Vol. 2, Issue I, May 2017, PP. 7-12.
  •  Dr. Rahul Sharma and SangeetaKaushik(2017).राजनंदगाँवमेंलघुऊद्योग कीसमस्याए. Researchers Today, Vol. 7, No. 25, Jan-Mar 2017, PP. 69-74.
  •  Manjeet Kumar Singh and Dr. Rahul Sharma (2017).ग्रामीणों की आर्थिक उन्नति में छत्तीसगढ़ ग्रामीण बैंक का योगदान (कोरिया जिले के विशेष सन्दर्भ में). Researchers Today, Vol. 7, No. 25, Jan-Mar 2017, PP. 53-58.
  •  Manish Bohidar and Dr. Rahul Sharma (2017).अंबिकापुर नगर में प्राकृतिक सौंदर्य प्रसाधनो की ओर उपभोक्ताओं का क्रय व्यवहार. Researchers Today, Vol. 6, No. 24, Oct-Dec 2016, PP. 79-83.
  •  Prabha Gupta and Dr. Rahul Sharma (2016). छत्तीसगढ़शासनकीशिक्षानीतिकाआदिवासियोंपरप्रभाव – कोरबाजिलेकेसन्दर्भमें.Yugantar International Journal, Year 07, Vol. 29
  •  Mandakini Chandra and Dr. Rahul Sharma (2016). भारतीय सेवा समूह के रूप में भारतीय स्टेट बैंक की भूमिका – सरगुजा जिले के विश्रामपुर मुख्य शाखा के विशेष सन्दर्भ में. Yugantar International Journal, Year 07, Vol. 29
  •  Mahendra Kumar and Dr. Rahul Sharma(2016). महात्मा गाँधी राष्ट्रीय ग्रामीण रोज़गार गारंटी योजना का ग्रामीणों की आय और आजीविका पर प्रभाव – बिलासपुर जिले के विशेष सन्दर्भ में.Yugantar International Journal, Year 07, Vol. 29
  •  Rahul Sharma and Dr. Sudhir Ku. Sharma (2015). Influence of Guerrilla Marketing on Cell Phone Buying Decisions in Urban Market of Chhattisgarh – A Study. International Journal in Management and Social Science (Online), Vol. 3, Issue 11, Nov 2015, PP. 417-427.
  •  Rahul Sharma and Dr. Sudhir Ku. Sharma (2015). A Study on Consumers Perception And Influence Created By Ambient Advertising. Global Journal of Engineering Science and Research Management, (Online), Vol. 2, Issue 9, Sep 2015, PP. 150-159.
  •  Rahul Sharma(2015). IMC: A Tool For Building Competitive Advantage. International Journal of Core Engineering & Management (Online), Vol. 2, Issue 2, May 2015, PP. 75-88.
  •  Rahul Sharma and Dr. Sudhir Ku. Sharma (2015). An Empirical Research on Influence of Viral Marketing on Consumers Buying Decisions. International Journal of Marketing, Financial Services & Management Research (Online), Vol. 4, Issue 5, May 2015, PP. 171-186.
  •  Rahul Sharma and Dr. Sudhir Ku. Sharma (2014). A Review of Guerrilla Marketing and Its Weapons. Research Journal of Social Science & Management, Volume: 04, Number: 08, December 2014, PP. 82-91.
  •  Rahul Sharmaand Ankita Sharma (2013). Advertisement: A Game of Emotions &Persuation. International Journal of Marketing, Financial Services & Management Research (Online), July 2013, PP. 47-57.
  •  Anshul Shrivastava and Rahul Sharma (2012). OTCEI: An Untraditional Way To List Your Company In Indian Stock Market. International Journal of Marketing, Financial Services & Management Research, Vol.1, No.1, Jan-March 2012, PP. 95-101
  •  Rahul Sharmaand Anshul Shrivastava (2012). Jan Lokpal Bill- Combating Against Corruption. International Journal of Social Science & Interdisciplinary Research (Online), Vol.1, Issue 6, June 2012, PP. 1-9.
  •  Rahul Sharma, Anshul Shrivastavaand Shweta Shriwas (2012). An Overview of Brand Positioning Through Video Games. An International Research “Lab To Land” Quarterly Multidisciplinary Multilingual Referred Research Journal, Vol. 4, No. 14, Apr-July 2012.
  •  Dr. Ratnesh Kumar, Dr. Brajkishore Bharti and Dr. Rahul Sharma (2022). Electronic Buying Behaviour of Women’s in Chhattisgarh. Res Militaris, Vol. 12, No. 2, PP. 8066-8076. (SCOPUS)
  •  Devendra Sinha and Dr. Rahul Sharma (2022). A Review of Workplace Spirituality as a New Management Approach. International Engineering Journal, Vol. 15, Issue 11, PP. 596-601. (UGC CARE GROUP – I)
  •  Dr. Rahul Sharma and Dr. Vivek Bajpai (2021). Guerrilla Tactics and Cell Phone Buying Decisions in Chhattisgarh. NIU International Journal of Human Rights, Vol. 8, No. XX, PP. 53-61. (UGC CARE GROUP – I)
  •  Dr. Rahul Sharma (2021). Guerrilla Weapons & Its Effect on Consumer Behaviour - A Review. Kanpur Philosophers - International Journal of humanities, Law and Social Sciences, Vol. 8, Issue 3, PP. 137-146. (UGC CARE GROUP – I)
  •  Chandni Sharma and Dr. Rahul Sharma (2020). Buying Tactics and Shopping Priority of Consumers During Shopping at Malls: A Case Study of Tier 3 Cities. Journal of Xi’an University of Architecture & Technology, Vol. XII, Issue II, PP. 1019-1027.
  •  Dr. Rahul Sharma and Dr. Pramod Kumar Naik (2019). Guerrilla Weapons: Effect on Cell Phone Purchasing Behaviour of Customers. A Journal of Composition Theory, Vol. XII, Issue VIII, PP. 377-384. (UGC CARE GROUP – I)
  •  Sudesh Agrawal and Dr. Rahul Sharma (2019). Branding & Brand Loyalty as Emerging Trend for Today & Tomorrow – A Review. Journal of Emerging Technologies and Innovative Research, Vol. 6, Issue 6, PP. 469-472
  •  Shatrughn Sinha and Dr. Rahul Sharma (2019). Municipal Solid Waste Management – A Review of Models. International Journal of Research & Analytical Reviews, Vol. 6, Issue 2, PP. 885-888.
  •  Jolly Roy and Dr. Rahul Sharma (2019). Review on Innovative Teaching Practices in Teachers Education – A Basic Need For 21st Century Education. Journal of Emerging Technologies and Innovative Research, Vol. 6, Issue 5, PP. 304-306.
  •  Dr. Rahul Sharma and Pooja Yadav (2019), The Impact of Social Media Marketing on Buying Behaviour of Young Customers in Champa City. Journal of Emerging Technologies and Innovative Research, Vol. 6, Issue 5, PP. 226-230.
  •  Dr. Rahul Sharma and Harleen Kaur Luthra (2019), Consumer Perception and Attitude Towards Brand Extension Strategies in Apparel Section With Reference to Bilaspur City. Journal of Emerging Technologies and Innovative Research, Vol. 6, Issue 4, PP. 600-606.
  •  Shweta Shrivas, Dr. S. Srinivas Rao, and Dr. Rahul Sharma (2019), Assessment of Barriers of Solid Waste Management Developed FromAmbikapur Model of C.G. ZENITH International Journal of Multidisciplinary Research, Vol. 9, Issue 3, March 2019, PP. 81-94.
  •  Gunjan Upadhyay, Dr. Pratima Bais, and Dr. Rahul Sharma (2019), Economic Analysis of Cooperative and Non-Cooperative Dairy farmers in Madhya Pradesh. ZENITH International Journal of Multidisciplinary Research, Vol. 9, Issue 1, January 2019, PP. 97- 113.
  •  Shweta Shrivas, Dr. S. Srinivas Rao, and Dr. Rahul Sharma (2018), Public Satisfaction Towards Solid Waste Management Services in Chhattisgarh: A Comparative Study. International Journal of Research in Advent Technology, Vol. 6, No. 12, December 2018, PP. 3567-3571.
  •  Dr. Rahul Sharma (2018). Does Fast-food Business Requires Relationship Marketing: An Exploratory Study.Universal Review, Vol. VII, Issue X, October 2018, PP. 1149-1154
  •  Dr. Pooja Chaturvedi and Dr. Rahul Sharma (2018). Role of NGO in implementing CSR in Organizations. Universal Review, Vol. VII, Issue V, May 2018, PP. 1619-1623
  •  Dr. Sangeeta Jauhari and Dr. Rahul Sharma (2018). A Study on Leadership Vs. Management. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 4, April 2018, PP. 1713-1719.
  •  Dr. Rahul Sharma and Dr. Pooja Chaturvedi (2018). A Review on Recent Trends in Digital Marketing. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 4, April 2018, PP. 1326-1336.
  •  Dr. Rahul Sharma and Dr. Preeti Shrivastav (2018). A Review Paper on Concepts and Behaviors of Leaders. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 4, April 2018, PP. 1113-1120.
  •  Dr. Rahul Sharma (2018). Impact of Monitory and Non-Monitory Benefits on Employees. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 3, March 2018, PP. 1844-1851.
  •  Dr. Rahul Sharma (2018). A Review of Leadership and Leadership Styles. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 3, March 2018, PP. 1508-1512.
  •  Dr. Rahul Sharma (2018). A Study of Green Marketing and Its Impact on Organization. International Journal of Advanced in Management, Technology and Engineering Sciences, Vol. 8, Issue 2, February 2018, PP. 1188-1195.
  •  Dr. Rahul Sharma (2018). Go Green Agenda: India Urban Space Planning. Pramana Research Journal, Vol. 8, Issue 1, January 2018, PP. 205-207
  •  Dr. Rahul Sharma and Prachi Sharma (2018). आधुनिक परिदृश्य में युवा छात्रों के मध्य स्मार्टफोन की उपयोगिता – एक अध्ययन (लोरमी क्षेत्र के विशेष सन्दर्भ में). Jai Maa Saraswati Gyanayini: An International Multidisciplinary e-Journal, Vol. 3, Issue 4, April 2018, PP. 209-217.
  •  Dr. Rahul Sharma and Sangeeta Patanwar(2018). स्वच्छभारतअभियान: बिलासपुर शहर के लोगों की अवधारणा और सहयोग व्यवहार पर एक अध्धयन. International Journal of Advanced Educational Research. Vol. 3, Issue 2, March 2018, PP. 553-555
  •  Dr. Rahul Sharma and RupaliSoni(2017). Performance-based pay as a motivational tool for achieving public sector organizational performance. International Journal of Current Research, Vol. 9, Issue 5, May 2017, PP. 50118-50121.
  •  Dr. Rahul Sharma and Ku. Rinki(2017).छत्तीसगढ़राज्यमेंचावलउद्दोगकाआर्थिकमूल्यांकन (सरगुजाएवंसूरजपुरजिलेकेविशेषसन्दर्भमें), Research Ambition: An International Multidisciplinary e-Journal, Vol. 2, Issue I, May 2017, PP. 7-12.
  •  Dr. Rahul Sharma and SangeetaKaushik(2017).राजनंदगाँवमेंलघुऊद्योग कीसमस्याए. Researchers Today, Vol. 7, No. 25, Jan-Mar 2017, PP. 69-74.
  •  Manjeet Kumar Singh and Dr. Rahul Sharma (2017).ग्रामीणों की आर्थिक उन्नति में छत्तीसगढ़ ग्रामीण बैंक का योगदान (कोरिया जिले के विशेष सन्दर्भ में). Researchers Today, Vol. 7, No. 25, Jan-Mar 2017, PP. 53-58.
  •  Manish Bohidar and Dr. Rahul Sharma (2017).अंबिकापुर नगर में प्राकृतिक सौंदर्य प्रसाधनो की ओर उपभोक्ताओं का क्रय व्यवहार. Researchers Today, Vol. 6, No. 24, Oct-Dec 2016, PP. 79-83.
  •  Prabha Gupta and Dr. Rahul Sharma (2016). छत्तीसगढ़शासनकीशिक्षानीतिकाआदिवासियोंपरप्रभाव – कोरबाजिलेकेसन्दर्भमें.Yugantar International Journal, Year 07, Vol. 29
  •  Mandakini Chandra and Dr. Rahul Sharma (2016). भारतीय सेवा समूह के रूप में भारतीय स्टेट बैंक की भूमिका – सरगुजा जिले के विश्रामपुर मुख्य शाखा के विशेष सन्दर्भ में. Yugantar International Journal, Year 07, Vol. 29
  •  Mahendra Kumar and Dr. Rahul Sharma(2016). महात्मा गाँधी राष्ट्रीय ग्रामीण रोज़गार गारंटी योजना का ग्रामीणों की आय और आजीविका पर प्रभाव – बिलासपुर जिले के विशेष सन्दर्भ में.Yugantar International Journal, Year 07, Vol. 29
  •  Rahul Sharma and Dr. Sudhir Ku. Sharma (2015). Influence of Guerrilla Marketing on Cell Phone Buying Decisions in Urban Market of Chhattisgarh – A Study. International Journal in Management and Social Science (Online), Vol. 3, Issue 11, Nov 2015, PP. 417-427.
  •  Rahul Sharma and Dr. Sudhir Ku. Sharma (2015). A Study on Consumers Perception And Influence Created By Ambient Advertising. Global Journal of Engineering Science and Research Management, (Online), Vol. 2, Issue 9, Sep 2015, PP. 150-159.
  •  Rahul Sharma(2015). IMC: A Tool For Building Competitive Advantage. International Journal of Core Engineering & Management (Online), Vol. 2, Issue 2, May 2015, PP. 75-88.
  •  Rahul Sharma and Dr. Sudhir Ku. Sharma (2015). An Empirical Research on Influence of Viral Marketing on Consumers Buying Decisions. International Journal of Marketing, Financial Services & Management Research (Online), Vol. 4, Issue 5, May 2015, PP. 171-186.
  •  Rahul Sharma and Dr. Sudhir Ku. Sharma (2014). A Review of Guerrilla Marketing and Its Weapons. Research Journal of Social Science & Management, Volume: 04, Number: 08, December 2014, PP. 82-91.
  •  Rahul Sharmaand Ankita Sharma (2013). Advertisement: A Game of Emotions &Persuation. International Journal of Marketing, Financial Services & Management Research (Online), July 2013, PP. 47-57.
  •  Anshul Shrivastava and Rahul Sharma (2012). OTCEI: An Untraditional Way To List Your Company In Indian Stock Market. International Journal of Marketing, Financial Services & Management Research, Vol.1, No.1, Jan-March 2012, PP. 95-101
  •  Rahul Sharmaand Anshul Shrivastava (2012). Jan Lokpal Bill- Combating Against Corruption. International Journal of Social Science & Interdisciplinary Research (Online), Vol.1, Issue 6, June 2012, PP. 1-9.
  •  Rahul Sharma, Anshul Shrivastavaand Shweta Shriwas (2012). An Overview of Brand Positioning Through Video Games. An International Research “Lab To Land” Quarterly Multidisciplinary Multilingual Referred Research Journal, Vol. 4, No. 14, Apr-July 2012.

NATIONAL JOURNALS

  •  Irfan Ul Rahim Khan and Dr. Rahul Sharma (2022). Sugarcane Production in Chhattisgarh - An Economic Analysis. Journal of Management & Entrepreneurship, Vol. 16, No.1 (VI), PP. 101-106 (UGC CARE GROUP – I)
  •  Shatrughn Sinha and Dr. Rahul Sharma (2021). A Review of Energy Model for Managing Municipal Solid Waste. Shodhsamhita: Journal of Fundamental & Comparative Research, Vol. VII, No. 9, PP. 314-138 (UGC CARE GROUP – I)
  •  Dr. Rahul Sharma and Dr. Vivek Bajpai (2021). Guerrilla Tactics for Toursim: A Case of Chhattisgarh Tourism. Anvesak, Vol. 51, No. 2(I), PP. 46-50 (UGC CARE GROUP – I)
  •  Rahul Sharma andAnshulShrivastava (2012). Feasibility of Guerilla Marketing In Current & Future Market Scenario. Research Journal of Arts, Management & Social Science, Vol.6, Year 3, March 2012, PP. 88-92

International / National Conferences

  •  Presented a paper titled “Impact of COVID-19 Outbreak on Consumer Buying and Shopping Behaviour”, Government Degree College, Parkal, Warangal, (Three Day Virtual International Conference on Innovations for New Normal), 23rd-25th August, 2020.
  •  Presented a paper titled “Post Coronavirus (Covid-19) Scenario: How Packaging of The Products Will Be Customized to Attract Consumer”. Dr. B.R. Ambedkar University of Social Sciences, Mhow, MP, (Four Days National Virtual Conference on Covid-19: Emerging Challenges and Dimensions of Management), 4th - 7th Aug 2020.
  •  Presented a paper titled “Factors Affecting White Goods Buying Behaviour of Customers”. Amity Business School, Amity University Chhattisgarh (National Conference on Paradigm Shifts in Business Practices and Technology), January 23rd-24th 2019.
  •  Presented a paper titled “Effect of Guerrilla Weapons on Cell Phone Buying Decisions”. 3rd International Conference on Business and Economics, Faculty of Business and Management, University of Dhaka, Bangladesh (Shaping the Future through Inclusive Development), October 9-10, 2018.
  •  Presented a paper titled “An Overview On Integration of E-Marketing With 7 P’s of Traditional Marketing”. Chouksey Engineering College, Bilaspur (National Conference On Management Encounters “New Challenges For Globalization), Feb 26, 2012
  •  Presented a paper titled “Understanding Capital Market”. Global Strategic Management, Inc. Michigan, USA & Nehru College of Management, Coimbatore, India (The Third Annual Global Business Summit Conference), March 24-26, 2011
  •  Presented a paper titled “Overview of Global Manufacturing & Supply Chain Management”. Tripude College of Social Work, Nagpur (National Conference on Convergence of Business Functions), March 25-26, 2011, pp 35-44
  •  Presented a paper titled “Best Marketing Strategies For Indian Rural Areas”. Kristu Jayanti College of Management & Technology, Bangalore (International Conference on Excellence In Management Practices), April 15-16, 2011
  •  Presented a paper titled “A Resource & Capability Based Global Manufacturing Strategy”. Tripude College of Social Work, Nagpur (National Conference on Convergence of Business Functions) March 25-26, 2011, pp 66-76

Workshops / Seminars / Short Term Course

  •  Completed Online Two-Weeks Interdisciplinary Refresher Course on Research Methodology and Data Analysis conducted by TLC Ramanujan College, 16th – 30th September, 2022.
  •  Participated in two week Online International Faculty Development Programme on “Communication Skills: Theory & Practice” organized by Department of Languages, Integral University, Lucknow, 14th-25th June, 2021.
  •  Participated in one week online course cum workshop on Research Pro – The Comprehensive Research Technique organized by Dr. C. V. Raman University & Grand Academic Portal (GAP), 24th-30th May, 2021.
  •  Completed Online Two-Weeks Refresher Course in Commerce & Management conducted by TLC Ramanujan College, 25th June – 8th July, 2021.
  •  Participated in three days National Online Faculty Development Program (FDP) & Management Development Program (MDP) organized by Inspira Research Association (IRA) & LBS PG College, Jaipur on 29th-31st May 2020.
  •  Participated in seven days National Online Workshop on Research Methodology jointly organized by P.G. Department of Commerce, Magadh University, Bodh Gaya and Indian Accounting Association, Patna Branch from 1st – 7th June 2020.
  •  Participated in one week Online Faculty Development Program on “Case Writing and Teaching” organized by B.M.S College of Engineering from 11th-15th May 2020.
  •  Participated in five days Online Faculty Development Program on “Evolution From Offline to Online Teaching” organized by Satish Pradhan Dnyanasadhana College, Thane in association with Department of IT, University of Mumbai, Yashwantrao Chavan Maharashtra Open University and Microsoft from 30th May – 3rd June, 2020.
  •  Completed 27th Orientation programme conducted by UGC-Human Resource Development Center, Guru Ghasidas Vishwavidyalaya, 6th – 25th January, 2020.
  •  Presented a paper titled “Durable Goods Purchasing: Factors Affecting Behaviour of Customers in Chhattisgarh’. Faculty of Commerce & Management, Rabindranath Tagore University, Bhopal (3rd National Seminar on Emerging Trends in Accounting and Finance), June 29th-30th 2019.
  •  Participated in two days “National Consultative Workshop on MBA Curriculum in Waste Management & Environmental Hygiene” organized by Mahatma Gandhi National Council of Rural Education (MGNCRE) in Hyderabad on 11th& 12th January 2019.
  •  Participated in one day National Workshop on “Trends in Research, Ethical Issues & Use of Anti-Plagiarism For Research Integrity” jointly organized by Dr. C. V. Raman University and Govt. Bilasa Girls P.G. (Autonomous) College in Bilaspur on 27th February 2019.
  •  Participated at one week workshop on “Certificate Programme on Data Analysis for Research and Publication” organized by Asian School of Business Management, Bhubaneswar, Odisha from 25th June to 1st July 2018.
  •  Presented a paper titled “Guerrilla Weapons For Tourism Industry in Chhattisgarh”. Guru Ghasidas Vishwavidyalaya (National Seminar on Development of Tourism Industry in India), Nov 16-17, 2017.
  •  Attended one week faculty development programme on “Teaching Learning Evaluation” organized by IQAC Cell at Dr. C. V. Raman University from 02 January 2017 to 07 January 2017
  •  Presented a paper titled “Essence of effective communication skill for competing in global market scenario”. Dr. C.V. Raman University, Bilaspur (One day seminar on “Communication Skill: A gateway to the global world), Feb 3, 2012
  •  Presented a paper titled “Achievement & Failures of Chhattisgarh Economy with Special Reference to Rural Market”. C.M.D College, Bilaspur (National Seminar on Economy of Chhattisgarh & Problems of Population Escapement), Feb 25-26, 2011
Digital Initiatives :                                                        
Admission Open 2024 - 25